Wednesday, October 27, 2010

Marketing Research Survey – Is It a Career Option?


Once you start to make a survey of available freelance or home based earning opportunity, you will start to come across a lot of advertisement regarding the opportunity to make money by way of answering market research survey questionnaires. Is it possible to earn money by that way? Before answering this question let us, see what marketing research is.
Marketing Research is a tool employed by management of a business to understand the market and its customers by way of gathering data, interpretation of data and information regarding their services and products and decide what service or product to be launched and at what price and through whom. To achieve this they prepare questionnaires with the help of Marketing Research experts from various backgrounds. This questionnaire is marketing research survey questionnaire or simply “survey.” Almost all businesses using marketing research techniques prefer to give a small amount as a compliment to the respondent for the time he has spent to answer the survey.
How far responding to market research survey is a career, full time, part time or freelance job. It is not a full time, part time career or freelance job. The reason is when you receive ten surveys you receive you might qualify for one or two surveys only so your earnings will be very minimal. So considering responding to market research surveys as a career is not a good idea. However, by associating with multiple marketing research companies you can definitely earn your pocket money. Moreover, market research companies themselves want only people who are full time employed or engaged in private business to respond to their surveys.

Now if you are interested in taking up a part time job either to supplement your income or even to make a fortune than please sing up with the only reliable and trustworthy site freelancer

1 comment:

  1. Very good article, amudhan; as a marketing research professional (http://www.avalaunche.com/)I agree with you. Filling out market research surveys is not a "career" option where you're going to make a living. If you can do a few here and there, answering thoughtfully and truthfully, you're adding value & doing the right thing by helping companies tailor their products/services to your needs. But this is NOT the means to a livelihood. :)

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